{"id":11918,"date":"2020-12-16T08:32:00","date_gmt":"2020-12-16T08:32:00","guid":{"rendered":"https:\/\/sagaciousresearch.com\/blog\/?p=11918"},"modified":"2022-06-29T13:44:03","modified_gmt":"2022-06-29T13:44:03","slug":"food-navigator","status":"publish","type":"post","link":"https:\/\/sagaciousresearch.com\/blog\/food-navigator","title":{"rendered":"Food navigator.com &#8211; Consumers associate plant-based with clean label: There is a \u2018disconnect\u2019 between perception and reality"},"content":{"rendered":"\n<p>Demand for plant-based products is booming and many consumers identify the sector as being \u2018natural\u2019, \u2018healthy\u2019 and \u2018artisan\u2019, new research reveals. \u201cThere is an apparent disconnect between the consumer understanding of natural products and the reality of the synthetic ingredients that are used to make many plant-based products.\u201d<\/p>\n\n\n\n<p>To read full article, visit: <a href=\"https:\/\/www.foodnavigator.com\/Article\/2020\/12\/162\/Consumers-associate-plant-based-with-clean-label-There-is-a-disconnect-between-perception-and-reality\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.foodnavigator.com\/Article\/2020\/12\/162\/Consumers-associate-plant-based-with-clean-label-There-is-a-disconnect-between-perception-and-reality<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Demand for plant-based products is booming and many consumers identify the sector as being \u2018natural\u2019, \u2018healthy\u2019 and \u2018artisan\u2019, new research reveals. \u201cThere is an apparent disconnect between the consumer understanding of natural products and&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":23304,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"coauthors":[983],"class_list":["post-11918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-spotlights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Food navigator.com - Consumers associate plant-based with clean label: There is a \u2018disconnect\u2019 between perception and reality - Sagacious IP<\/title>\n<meta name=\"description\" content=\"Food Navigator: Demand for plant-based products is booming and many consumers identify the sector as being \u2018natural\u2019, \u2018healthy\u2019 and \u2018artisan\u2019\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sagaciousresearch.com\/blog\/food-navigator\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Food navigator.com - Consumers associate plant-based with clean label: There is a \u2018disconnect\u2019 between perception and reality - Sagacious IP\" \/>\n<meta property=\"og:description\" content=\"Food Navigator: Demand for plant-based products is booming and many consumers identify the sector as being \u2018natural\u2019, \u2018healthy\u2019 and \u2018artisan\u2019\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sagaciousresearch.com\/blog\/food-navigator\" \/>\n<meta property=\"og:site_name\" content=\"Sagacious IP\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-16T08:32:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-29T13:44:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2020\/12\/MicrosoftTeams-image-40.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1589\" \/>\n\t<meta property=\"og:image:height\" content=\"909\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vilas Karnake\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vilas Karnake\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sagaciousresearch.com\/blog\/food-navigator#article\",\"isPartOf\":{\"@id\":\"https:\/\/sagaciousresearch.com\/blog\/food-navigator\"},\"author\":{\"name\":\"Vilas Karnake\",\"@id\":\"https:\/\/sagaciousresearch.com\/blog\/#\/schema\/person\/ee18415b4ec48919d929dd9732c9749f\"},\"headline\":\"Food navigator.com &#8211; Consumers associate plant-based with clean label: There is a \u2018disconnect\u2019 between perception and reality\",\"datePublished\":\"2020-12-16T08:32:00+00:00\",\"dateModified\":\"2022-06-29T13:44:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sagaciousresearch.com\/blog\/food-navigator\"},\"wordCount\":77,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sagaciousresearch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/sagaciousresearch.com\/blog\/food-navigator#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2020\/12\/MicrosoftTeams-image-40.jpg\",\"articleSection\":[\"Media Spotlights\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sagaciousresearch.com\/blog\/food-navigator#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sagaciousresearch.com\/blog\/food-navigator\",\"url\":\"https:\/\/sagaciousresearch.com\/blog\/food-navigator\",\"name\":\"Food navigator.com - Consumers associate plant-based with clean label: There is a \u2018disconnect\u2019 between perception and reality - Sagacious IP\",\"isPartOf\":{\"@id\":\"https:\/\/sagaciousresearch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sagaciousresearch.com\/blog\/food-navigator#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sagaciousresearch.com\/blog\/food-navigator#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2020\/12\/MicrosoftTeams-image-40.jpg\",\"datePublished\":\"2020-12-16T08:32:00+00:00\",\"dateModified\":\"2022-06-29T13:44:03+00:00\",\"description\":\"Food Navigator: Demand for plant-based products is booming and many consumers identify the sector as being \u2018natural\u2019, \u2018healthy\u2019 and \u2018artisan\u2019\",\"breadcrumb\":{\"@id\":\"https:\/\/sagaciousresearch.com\/blog\/food-navigator#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sagaciousresearch.com\/blog\/food-navigator\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sagaciousresearch.com\/blog\/food-navigator#primaryimage\",\"url\":\"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2020\/12\/MicrosoftTeams-image-40.jpg\",\"contentUrl\":\"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2020\/12\/MicrosoftTeams-image-40.jpg\",\"width\":1589,\"height\":909},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sagaciousresearch.com\/blog\/food-navigator#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sagaciousresearch.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Food navigator.com &#8211; Consumers associate plant-based with clean label: There is a \u2018disconnect\u2019 between perception and reality\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sagaciousresearch.com\/blog\/#website\",\"url\":\"https:\/\/sagaciousresearch.com\/blog\/\",\"name\":\"Sagacious IP\",\"description\":\"Blog\",\"publisher\":{\"@id\":\"https:\/\/sagaciousresearch.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sagaciousresearch.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sagaciousresearch.com\/blog\/#organization\",\"name\":\"Sagacious IP\",\"url\":\"https:\/\/sagaciousresearch.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sagaciousresearch.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2022\/06\/cropped-cropped-cropped-sagacious-ip-logo80-1-1.png\",\"contentUrl\":\"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2022\/06\/cropped-cropped-cropped-sagacious-ip-logo80-1-1.png\",\"width\":481,\"height\":80,\"caption\":\"Sagacious IP\"},\"image\":{\"@id\":\"https:\/\/sagaciousresearch.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/sagaciousresearch.com\/blog\/#\/schema\/person\/ee18415b4ec48919d929dd9732c9749f\",\"name\":\"Vilas Karnake\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sagaciousresearch.com\/blog\/#\/schema\/person\/image\/d7edb6a9166e3680603701ae9e10e107\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/363be32d5f469b83f76184b09a333c02c746a62144121a8dcfc89b20ff076462?s=96&d=initials&r=g&initials=vk\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/363be32d5f469b83f76184b09a333c02c746a62144121a8dcfc89b20ff076462?s=96&d=initials&r=g&initials=vk\",\"caption\":\"Vilas Karnake\"},\"url\":\"https:\/\/sagaciousresearch.com\/blog\/author\/adm.vkarnake\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Food navigator.com - Consumers associate plant-based with clean label: There is a \u2018disconnect\u2019 between perception and reality - Sagacious IP","description":"Food Navigator: Demand for plant-based products is booming and many consumers identify the sector as being \u2018natural\u2019, \u2018healthy\u2019 and \u2018artisan\u2019","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sagaciousresearch.com\/blog\/food-navigator","og_locale":"en_US","og_type":"article","og_title":"Food navigator.com - Consumers associate plant-based with clean label: There is a \u2018disconnect\u2019 between perception and reality - Sagacious IP","og_description":"Food Navigator: Demand for plant-based products is booming and many consumers identify the sector as being \u2018natural\u2019, \u2018healthy\u2019 and \u2018artisan\u2019","og_url":"https:\/\/sagaciousresearch.com\/blog\/food-navigator","og_site_name":"Sagacious IP","article_published_time":"2020-12-16T08:32:00+00:00","article_modified_time":"2022-06-29T13:44:03+00:00","og_image":[{"width":1589,"height":909,"url":"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2020\/12\/MicrosoftTeams-image-40.jpg","type":"image\/jpeg"}],"author":"Vilas Karnake","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Vilas Karnake","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sagaciousresearch.com\/blog\/food-navigator#article","isPartOf":{"@id":"https:\/\/sagaciousresearch.com\/blog\/food-navigator"},"author":{"name":"Vilas Karnake","@id":"https:\/\/sagaciousresearch.com\/blog\/#\/schema\/person\/ee18415b4ec48919d929dd9732c9749f"},"headline":"Food navigator.com &#8211; Consumers associate plant-based with clean label: There is a \u2018disconnect\u2019 between perception and reality","datePublished":"2020-12-16T08:32:00+00:00","dateModified":"2022-06-29T13:44:03+00:00","mainEntityOfPage":{"@id":"https:\/\/sagaciousresearch.com\/blog\/food-navigator"},"wordCount":77,"commentCount":0,"publisher":{"@id":"https:\/\/sagaciousresearch.com\/blog\/#organization"},"image":{"@id":"https:\/\/sagaciousresearch.com\/blog\/food-navigator#primaryimage"},"thumbnailUrl":"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2020\/12\/MicrosoftTeams-image-40.jpg","articleSection":["Media Spotlights"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sagaciousresearch.com\/blog\/food-navigator#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sagaciousresearch.com\/blog\/food-navigator","url":"https:\/\/sagaciousresearch.com\/blog\/food-navigator","name":"Food navigator.com - Consumers associate plant-based with clean label: There is a \u2018disconnect\u2019 between perception and reality - Sagacious IP","isPartOf":{"@id":"https:\/\/sagaciousresearch.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sagaciousresearch.com\/blog\/food-navigator#primaryimage"},"image":{"@id":"https:\/\/sagaciousresearch.com\/blog\/food-navigator#primaryimage"},"thumbnailUrl":"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2020\/12\/MicrosoftTeams-image-40.jpg","datePublished":"2020-12-16T08:32:00+00:00","dateModified":"2022-06-29T13:44:03+00:00","description":"Food Navigator: Demand for plant-based products is booming and many consumers identify the sector as being \u2018natural\u2019, \u2018healthy\u2019 and \u2018artisan\u2019","breadcrumb":{"@id":"https:\/\/sagaciousresearch.com\/blog\/food-navigator#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sagaciousresearch.com\/blog\/food-navigator"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sagaciousresearch.com\/blog\/food-navigator#primaryimage","url":"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2020\/12\/MicrosoftTeams-image-40.jpg","contentUrl":"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2020\/12\/MicrosoftTeams-image-40.jpg","width":1589,"height":909},{"@type":"BreadcrumbList","@id":"https:\/\/sagaciousresearch.com\/blog\/food-navigator#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sagaciousresearch.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Food navigator.com &#8211; Consumers associate plant-based with clean label: There is a \u2018disconnect\u2019 between perception and reality"}]},{"@type":"WebSite","@id":"https:\/\/sagaciousresearch.com\/blog\/#website","url":"https:\/\/sagaciousresearch.com\/blog\/","name":"Sagacious IP","description":"Blog","publisher":{"@id":"https:\/\/sagaciousresearch.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sagaciousresearch.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sagaciousresearch.com\/blog\/#organization","name":"Sagacious IP","url":"https:\/\/sagaciousresearch.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sagaciousresearch.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2022\/06\/cropped-cropped-cropped-sagacious-ip-logo80-1-1.png","contentUrl":"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2022\/06\/cropped-cropped-cropped-sagacious-ip-logo80-1-1.png","width":481,"height":80,"caption":"Sagacious IP"},"image":{"@id":"https:\/\/sagaciousresearch.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/sagaciousresearch.com\/blog\/#\/schema\/person\/ee18415b4ec48919d929dd9732c9749f","name":"Vilas Karnake","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sagaciousresearch.com\/blog\/#\/schema\/person\/image\/d7edb6a9166e3680603701ae9e10e107","url":"https:\/\/secure.gravatar.com\/avatar\/363be32d5f469b83f76184b09a333c02c746a62144121a8dcfc89b20ff076462?s=96&d=initials&r=g&initials=vk","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/363be32d5f469b83f76184b09a333c02c746a62144121a8dcfc89b20ff076462?s=96&d=initials&r=g&initials=vk","caption":"Vilas Karnake"},"url":"https:\/\/sagaciousresearch.com\/blog\/author\/adm.vkarnake"}]}},"_links":{"self":[{"href":"https:\/\/sagaciousresearch.com\/blog\/wp-json\/wp\/v2\/posts\/11918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sagaciousresearch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sagaciousresearch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sagaciousresearch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sagaciousresearch.com\/blog\/wp-json\/wp\/v2\/comments?post=11918"}],"version-history":[{"count":5,"href":"https:\/\/sagaciousresearch.com\/blog\/wp-json\/wp\/v2\/posts\/11918\/revisions"}],"predecessor-version":[{"id":23920,"href":"https:\/\/sagaciousresearch.com\/blog\/wp-json\/wp\/v2\/posts\/11918\/revisions\/23920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sagaciousresearch.com\/blog\/wp-json\/wp\/v2\/media\/23304"}],"wp:attachment":[{"href":"https:\/\/sagaciousresearch.com\/blog\/wp-json\/wp\/v2\/media?parent=11918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sagaciousresearch.com\/blog\/wp-json\/wp\/v2\/categories?post=11918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sagaciousresearch.com\/blog\/wp-json\/wp\/v2\/tags?post=11918"},{"taxonomy":"categories","embeddable":true,"href":"https:\/\/sagaciousresearch.com\/blog\/wp-json\/wp\/v2\/categories?post=11918"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/sagaciousresearch.com\/blog\/wp-json\/wp\/v2\/coauthors?post=11918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}