{"id":13173,"date":"2021-02-03T04:57:41","date_gmt":"2021-02-03T04:57:41","guid":{"rendered":"https:\/\/sagaciousresearch.com\/blog\/?p=13173"},"modified":"2023-03-30T07:24:44","modified_gmt":"2023-03-30T07:24:44","slug":"how-start-ups-msmes-innovate-lead-india-green-future","status":"publish","type":"post","link":"https:\/\/sagaciousresearch.com\/blog\/how-start-ups-msmes-innovate-lead-india-green-future","title":{"rendered":"How Start-ups and MSMEs can Innovate and Lead India into a Green Future"},"content":{"rendered":"\n<p>Green innovation has been gaining ground within governments and companies as an effective way to deal with climate change and promote a Green future.&nbsp;The term <strong>Green Innovation<\/strong> refers to innovations which ultimately impact the environment by lowering the carbon footprint or safeguarding the natural resources. Further, according to Chapter 34 of Agenda 21 (<em>The United Nations Program of Action from Rio, 1992<\/em>), <strong>Green technologies<\/strong> include technologies that protect the environment, are less polluting, use all resources in a more sustainable manner, recycle more of their wastes and products, and handle residual waste in a more suitable manner than the technologies for which they were substitutes.<\/p>\n\n\n\n<p>Despite the rise of green innovation around the world, India\u2019s green innovation potential remains underutilized. India has yet to build capacities for research, invention as well as adoption of green technologies. This is crucial not only for the environment but also for the Indian economy. The following article discusses how Start-ups and Micro, Small, and Medium Enterprises (MSMEs) can innovate and lead India into a green future.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69db6966e65c0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69db6966e65c0\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaciousresearch.com\/blog\/how-start-ups-msmes-innovate-lead-india-green-future\/#Importance_of_IP_for_Green_tech_MSMEs_Start-ups\" >Importance of IP for Green tech MSMEs &amp; Start-ups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaciousresearch.com\/blog\/how-start-ups-msmes-innovate-lead-india-green-future\/#Relevant_IP_Classes_for_Green_Tech_Companies\" >Relevant IP Classes for Green Tech Companies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sagaciousresearch.com\/blog\/how-start-ups-msmes-innovate-lead-india-green-future\/#Relevant_IP_Rights_for_Different_Aspects_of_the_Invention\" >Relevant IP Rights for Different Aspects of the Invention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sagaciousresearch.com\/blog\/how-start-ups-msmes-innovate-lead-india-green-future\/#Assistance_for_Promotion_of_Green_Innovators\" >Assistance for Promotion of Green Innovators<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sagaciousresearch.com\/blog\/how-start-ups-msmes-innovate-lead-india-green-future\/#1_Fast-track_Examination_of_Patent_Applications\" >1. Fast-track Examination of Patent Applications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sagaciousresearch.com\/blog\/how-start-ups-msmes-innovate-lead-india-green-future\/#2_Funds_Available_for_Green_innovations\" >2. Funds Available for Green innovations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/sagaciousresearch.com\/blog\/how-start-ups-msmes-innovate-lead-india-green-future\/#3_Assistance_in_Technology_Commercialization\" >3. Assistance in Technology Commercialization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/sagaciousresearch.com\/blog\/how-start-ups-msmes-innovate-lead-india-green-future\/#Conclusion\" >Conclusion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/sagaciousresearch.com\/blog\/how-start-ups-msmes-innovate-lead-india-green-future\/#Having_Queries_Contact_Us_Now\" >Having Queries? Contact Us Now!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Importance_of_IP_for_Green_tech_MSMEs_Start-ups\"><\/span>Importance of IP for Green tech MSMEs &amp; Start-ups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>MSMEs and start-ups working in the green tech domain need to come up with creative ideas and innovative approaches to effectively shape a green future. The overall IP system plays an important role in supporting and encouraging companies working in the green tech domain. Given below are some of the benefits achieved by Green innovators through Intellectual Property (IP) protection:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Protect, Stop &amp; Open Access Rights <\/strong><strong><\/strong><\/li>\n<\/ul>\n\n\n\n<p>IP rights enable green innovators to protect their inventions or brands from illegal use. In case owners suspect any unauthorized use, they can stop the infringers by enforcing their IP rights. Interestingly, if inventors want their invention to remain in the public domain and want to make it free to use, a secured IP right can ensure that no third party can exploit the invention without the inventor\u2019s consent.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attract Investments<\/strong><strong><\/strong><\/li>\n<\/ul>\n\n\n\n<p>If a green tech company has an innovative technology to develop a green product or process, it attracts investment from companies\/investors seeking green technologies. IP rights allow such green tech companies to not only protect their IP from companies seeking these technologies but also create opportunities to attract investment via licensing and cross licensing, etc.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recover Investments<\/strong><\/li>\n<\/ul>\n\n\n\n<p>According to a <a href=\"https:\/\/inc42.com\/buzz\/90-indian-startups-fail-within-first-5-years-ibm-oxford-study\/\" rel=\"nofollow\">survey<\/a> conducted by the <em>Institute for Business Value and Oxford Economics<\/em>, 90% of Indian start-ups fail within the first five years of establishment. Such failures result in a huge financial burden on the start-ups. IP rights can help start-ups recover their investments and even make profits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Relevant_IP_Classes_for_Green_Tech_Companies\"><\/span>Relevant IP Classes for Green Tech Companies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong><u>Green Tech &#8211; Goods &amp; Services<\/u><\/strong><strong><u><\/u><\/strong><\/td><td><strong><u>Trademark Class<\/u><\/strong><strong><u><\/u><\/strong><\/td><td><strong><u>Design Class<\/u><\/strong><strong><u><\/u><\/strong><\/td><\/tr><tr><td>Air Purification services<\/td><td>40<\/td><td>NA<\/td><\/tr><tr><td>Treatment of water, Purification of Industrial wastewater<\/td><td>40<\/td><td>NA<\/td><\/tr><tr><td>Generation of electricity from wind, wave energy, Solar energy<\/td><td>40<\/td><td>NA<\/td><\/tr><tr><td>Waste treatment, processing<\/td><td>40<\/td><td>NA<\/td><\/tr><tr><td>Air Purification machines, Air Purification installations<\/td><td>11<\/td><td>23-04<\/td><\/tr><tr><td>Water Purification, Water Treatment, Rainwater harvesting, Sewage treatment<\/td><td>11<\/td><td>23<\/td><\/tr><tr><td>Solar energy powered heating installations, Solar Lamps, Solar Furnaces, Solar water heaters<\/td><td>11<\/td><td>13-04<\/td><\/tr><tr><td>Wind turbines, Generators for wind turbines, Wind-powered electricity generators<\/td><td>7<\/td><td>13-01<\/td><\/tr><tr><td>Solar panels, Solar Cells, Solar modules, Solar Batteries, Solar inverters<\/td><td>9<\/td><td>13-04<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The table above summarizes the relevant classes for filing trademark and design applications. Trademark Class 40 is relevant for all green tech companies seeking trademark filings. Trademark Class 7, 9 and 11 are relevant for different types of products and services. Lastly, design class are relevant for cases where companies want to protect the aesthetic aspect of any device or product. The relevant design classes are 23, 23-04, 13-04 and 13-01.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Relevant_IP_Rights_for_Different_Aspects_of_the_Invention\"><\/span>Relevant IP Rights for Different Aspects of the Invention<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While applying for IP protection, companies should be aware of the different IP rights for protecting different aspects of the invention. For instance, the <strong>functional aspect<\/strong> of the invention should be protected by patents, the <strong>aesthetics<\/strong> of a product should be protected using industrial designs, the <strong>brand name, logo or slogan<\/strong> should be protected by filing for trademark protection and all the <strong>creative<\/strong> <strong>aspects<\/strong>, software codes and algorithms should be protected by filing for copyrights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Assistance_for_Promotion_of_Green_Innovators\"><\/span>Assistance for Promotion of Green Innovators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To promote green innovation and green tech companies, assistance\/services are readily available. The top three services are:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Fast-track_Examination_of_Patent_Applications\"><\/span>1. Fast-track Examination of Patent Applications<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong> <\/strong>For inventions which fulfill the criteria of novelty and inventiveness, it is always advantageous to quickly obtain a patent because it allows the owner to enjoy monopoly, protects their IP and also identifies potential licensees for cross licensing and enforcement activities. Many patent offices offer fast-track examination for green technology related patent applications to incentivize and promote green innovation. To avail this service, green innovators need to request the patent office to fast-track their application. But before requesting for a fast-track examination, owners should consult their patent attorney to check if their invention is a good candidate for a fast track program. The patent offices that offer fast-track examination are <strong>the US, the UK, Australia, Canada, Japan, Brazil, Israel <\/strong>and<strong> South Korea<\/strong>. <strong>India <\/strong>also offers the option of a fast-track examination. However, green tech related restrictions are unavailable as of now.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Funds_Available_for_Green_innovations\"><\/span>2. Funds Available for Green innovations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are several national and international organizations which offer funds for green innovations. Innovators can tap into these resources to obtain funds for their innovation. Various partners of <a href=\"https:\/\/www3.wipo.int\/wipogreen\/en\/network\/funding.html\" rel=\"nofollow\">WIPO GREEN<\/a> offer programs\/services to fund the development, implementation and distribution of green technologies. Further, the <a href=\"https:\/\/ec.europa.eu\/clima\/policies\/innovation-fund_en\" rel=\"nofollow\">EU Innovation Fund<\/a> for green innovators also offers funds for demonstration of innovative low-carbon technologies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Assistance_in_Technology_Commercialization\"><\/span>3. Assistance in Technology Commercialization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Global Initiative (WIPO GREEN<\/strong>) <strong>\u2013 <\/strong>WIPO GREEN is an online platform that supports global efforts to address the pressing issue of climate change. <a href=\"https:\/\/www3.wipo.int\/wipogreen\/en\/\" rel=\"nofollow\">WIPO GREEN<\/a> connects seekers and providers of eco-friendly technologies through its online database to encourage innovation and diffusion of the green technologies. Currently, the WIPO GREEN database lists more than 3600 green technologies. The innovators can submit their invention and get support for the commercialization of their invention.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Indian Initiative (AGNIi)<\/strong> <strong>\u2013<\/strong> AGNIi, a program by the Indian government, is analogous to WIPO GREEN. The program is executed at Invest India which is India&#8217;s National Investment Promotion Agency. <a href=\"https:\/\/www.agnii.gov.in\/about\" rel=\"nofollow\">AGNIi<\/a> intends to support and strengthen the initiatives undertaken by numerous stakeholders driving India\u2019s innovation goals and connect owners of innovative solutions to the market.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In recent years, there has been an upward trend in green patent applications around the world. Most of these applications focus on renewable or alternative energy sources such as solar, wind, biofuels, etc. Today, adoption of green technologies is relevant more than ever to achieve a sustainable lifestyle and IP rights play an enabling role in promoting green innovation and companies working in the green tech domain. Further, India\u2019s green technology portfolio has also increased 2.5 times in the past decade. In order to contribute to the growing green innovation, Sagacious IP has created <strong>Sagacious IP GREEN100 Ranking<\/strong> which evaluates and identifies the top Global Players contributing quality research towards a green future. Click <a href=\"https:\/\/sagaciousresearch.com\/blog\/how-msmes-can-innovate-lead-india-green-future\/\"><strong>here<\/strong><\/a> for webinar recording and to know more about <strong>Sagacious IP GREEN100 Ranking<\/strong>.<\/p>\n\n\n\n<p>-Vivek Singh (Intellectual Property Prosecution), Faiz Wahid (Sales &#8211; Europe) and the Editorial Team<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Having_Queries_Contact_Us_Now\"><\/span>Having Queries? 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id='input_203_17' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' >Please Select Country<\/option><option value='United States' >United States<\/option><option value='Canada' >Canada<\/option><option value='United Kingdom' >United Kingdom<\/option><option value='China' >China<\/option><option value='India' >India<\/option><option value='North Korea' >North Korea<\/option><option value='South korea' >South korea<\/option><option value='United Arab Emirates' >United Arab Emirates<\/option><option value='Afghanistan' >Afghanistan<\/option><option value='Albania' >Albania<\/option><option value='Algeria' >Algeria<\/option><option value='Andorra' >Andorra<\/option><option value='Angola' >Angola<\/option><option value='Antigua and Barbuda' >Antigua and Barbuda<\/option><option value='Argentina' >Argentina<\/option><option value='Armenia' >Armenia<\/option><option value='Australia' >Australia<\/option><option value='Austria' 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Republic' >Central African Republic<\/option><option value='Chad' >Chad<\/option><option value='Chile' >Chile<\/option><option value='Colombia' >Colombia<\/option><option value='Comoros' >Comoros<\/option><option value='Congo' >Congo<\/option><option value='Costa Rica' >Costa Rica<\/option><option value='C\u00f4te d\u2019Ivoire' >C\u00f4te d\u2019Ivoire<\/option><option value='Croatia' >Croatia<\/option><option value='Cuba' >Cuba<\/option><option value='Cyprus' >Cyprus<\/option><option value='Czech Republic' >Czech Republic<\/option><option value='Denmark' >Denmark<\/option><option value='Djibouti' >Djibouti<\/option><option value='Dominica' >Dominica<\/option><option value='Dominican Republic' >Dominican Republic<\/option><option value='East Timor (Timor-Leste)' >East Timor (Timor-Leste)<\/option><option value='Ecuador' >Ecuador<\/option><option value='Egypt' >Egypt<\/option><option value='El Salvador' >El Salvador<\/option><option value='Equatorial Guinea' >Equatorial 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value='Iran' >Iran<\/option><option value='Iraq' >Iraq<\/option><option value='Ireland' >Ireland<\/option><option value='Israel' >Israel<\/option><option value='Italy' >Italy<\/option><option value='Jamaica' >Jamaica<\/option><option value='Japan' >Japan<\/option><option value='Jordan' >Jordan<\/option><option value='Kazakhstan' >Kazakhstan<\/option><option value='Kenya' >Kenya<\/option><option value='Kiribati' >Kiribati<\/option><option value='Kosovo' >Kosovo<\/option><option value='Kuwait' >Kuwait<\/option><option value='Kyrgyzstan' >Kyrgyzstan<\/option><option value='Laos' >Laos<\/option><option value='Latvia' >Latvia<\/option><option value='Lebanon' >Lebanon<\/option><option value='Lesotho' >Lesotho<\/option><option value='Liberia' >Liberia<\/option><option value='Libya' >Libya<\/option><option value='Liechtenstein' >Liechtenstein<\/option><option value='Lithuania' >Lithuania<\/option><option value='Luxembourg' >Luxembourg<\/option><option value='Madagascar' 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future.&nbsp;The term Green Innovation refers to innovations which ultimately impact the&#46;&#46;&#46;<\/p>\n","protected":false},"author":63,"featured_media":13196,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"coauthors":[1044,1008],"class_list":["post-13173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Start-ups and MSMEs can Innovate and Lead India into a Green Future<\/title>\n<meta name=\"description\" content=\"How Start-ups and MSMEs can Innovate and Lead India into a Green Future: Green innovation has been gaining ground within governments and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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