A trademark can be a logo, design, phrase or symbol that distinguishes one\u2019s goods and services from others in the market. In order to legally protect this symbol of brand identity, businesses register it with the respective trademark authority. Before registration, companies often perform trademark searches to make sure that the mark is unique in the respective market. However, sometimes, these searches can hit dead ends and may not yield desired results. In such scenario, the search methodology requires a distinctive approach to obtain required outcome.<\/p>\n\n\n\n
The following case study pertains to a similar challenge. It explains how Sagacious IP\u2019s trademark search team delivered accurate results for the majority of a client\u2019s global trademark search projects, wherein they couldn\u2019t draw definitive results. So, let\u2019s begin with understanding the problem first.<\/p>\n\n\n\n
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