{"id":17313,"date":"2021-08-03T01:18:00","date_gmt":"2021-08-03T01:18:00","guid":{"rendered":"https:\/\/sagaciousresearch.com\/blog\/?p=17313"},"modified":"2023-04-03T11:15:18","modified_gmt":"2023-04-03T11:15:18","slug":"sagacious-scale-integrating-market-and-patent-analytics-for-effective-collaborations","status":"publish","type":"post","link":"https:\/\/sagaciousresearch.com\/blog\/sagacious-scale-integrating-market-and-patent-analytics-for-effective-collaborations","title":{"rendered":"Sagacious SCALE\u2122: Integrating Market and Patent Analytics to Make Effective Collaborations"},"content":{"rendered":"\n<p>With an ever-increasing competition in businesses, patents are no longer just the means to secure one\u2019s innovation. Instead, they can play a decisive role in facilitating critical business decisions such as collaborations, and mergers and acquisitions. But organizations are yet to harness the full potential of patent analytics or information to strengthen their investment decisions. This article talks about how businesses can integrate patent intelligence with business information to assess the competitive landscape for broader decision-making within their companies. But first, let\u2019s talk about the importance of patent analytics while making business decisions.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e94baf9f68a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e94baf9f68a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaciousresearch.com\/blog\/sagacious-scale-integrating-market-and-patent-analytics-for-effective-collaborations\/#The_Need_for_Patent_Analysis_in_Business_Decisions\" >The Need for Patent Analysis in Business Decisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaciousresearch.com\/blog\/sagacious-scale-integrating-market-and-patent-analytics-for-effective-collaborations\/#Integrating_Patent_Intelligence_with_Business_Data\" >Integrating Patent Intelligence with Business Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sagaciousresearch.com\/blog\/sagacious-scale-integrating-market-and-patent-analytics-for-effective-collaborations\/#Using_Sagacious_SCALE%E2%84%A2_%E2%80%93_Fostering_Synergic_Collaborations_to_Become_a_Seasoned_Player\" >Using Sagacious SCALE\u2122 &#8211; Fostering Synergic Collaborations to Become a Seasoned Player<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sagaciousresearch.com\/blog\/sagacious-scale-integrating-market-and-patent-analytics-for-effective-collaborations\/#Conclusion\" >Conclusion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sagaciousresearch.com\/blog\/sagacious-scale-integrating-market-and-patent-analytics-for-effective-collaborations\/#Having_Queries_Contact_Us_Now\" >Having Queries? Contact Us Now!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Need_for_Patent_Analysis_in_Business_Decisions\"><\/span>The Need for Patent Analysis in Business Decisions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mostly, important business decisions are based on competitive intelligence pertaining to <strong>financial data, marketing, strategy and various other parameters. However, <\/strong>with the <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/getting-tangible-about-intangibles-the-future-of-growth-and-productivity\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">increasing investment share of intangible assets<\/a>, taking into account patent information to perform competitive benchmarking has become important.<\/p>\n\n\n\n<p>Businesses can utilize patent analytics to make sound decisions in terms of licensing and acquisition of advanced technologies. It can help them to understand the know-how of the relevant technology field in order to forecast market needs. So essentially, an IP perspective can offer businesses a new way of perceiving competitive benchmarking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Integrating_Patent_Intelligence_with_Business_Data\"><\/span>Integrating Patent Intelligence with Business Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After understanding the importance of patent analytics in making holistic business decisions, the next obvious question is how to put this strategy to use. There are several tools in the market that provide insights for market data based decision-making. However, there\u2019s probably no tool that augments such analysis leveraging patent information. Hence, Sagacious IP is trying to bridge this gap with its proprietary graphical analysis tool \u2013 Sagacious SCALE\u2122. Let\u2019s discuss the methodology of this tool and how it can benefit businesses in weighing out collaborations with other companies.<\/p>\n\n\n\n<p>As seen in the figure below, this tool divides the overall graphical area into five grades \u2013 entrants, lookers, aspirants, competitors and seasoned. It then positions companies (highlighted as dots) into various grades depending on their investment and execution score \u2013 represented on the X and Y axis, respectively.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"578\" height=\"415\" src=\"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2021\/08\/1-3.png\" alt=\"\" class=\"wp-image-17316\" srcset=\"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2021\/08\/1-3.png 578w, https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2021\/08\/1-3-300x215.png 300w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure 1: Methodology: Sagacious SCALE \u2122<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p>While investment axis is the culmination of parameters based on intangible assets such as patents and R&amp;D and innovation advancement, the execution axis comprises parameters based on product development and market execution.<\/p>\n\n\n\n<p>The top grid of this tool is occupied by seasonal players, basically all top corporate firms that have high-performing assets throughout. Then there are \u2018competitors\u2019 who fall a little behind \u2018seasonal\u2019 players and perform well on both axes. They are followed by \u2018aspirants\u2019 who perform on either of this axis, and \u2018lookers\u2019, who do extremely well on one axis. Lastly, there are entrants, who are emerging players.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_Sagacious_SCALE%E2%84%A2_%E2%80%93_Fostering_Synergic_Collaborations_to_Become_a_Seasoned_Player\"><\/span>Using Sagacious SCALE\u2122 &#8211; Fostering Synergic Collaborations to Become a Seasoned Player<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now let\u2019s put the above-mentioned methodology to use in a <u>hypothetical<\/u> example. Suppose Sagacious SCALE\u2122 is deployed by Facebook to identify companies with complementary strength. Based on the observations offered by the SCALE, the social media giant can then decide which company complements its growth. By complement, it\u2019s implied that companies that have a high execution score can join hands with firms that have a high investment score to become seasoned players.<\/p>\n\n\n\n<p>Let\u2019s assume Facebook is looking for a partner to collaborate with. It has certain objectives and expectations from its partner in mind. The figure below shows that Facebook\u2019s investment score is high. So it would definitely look for a partner whose execution score is high. Keeping this requirement in mind, Facebook can join hands with a company that has a high execution score to complement its growth. In this case, it is 3D Robotics. This kind of observation can be generated at a high level by using the Sagacious SCALE<strong>\u2122.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"529\" height=\"357\" src=\"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2021\/08\/1-4.png\" alt=\"\" class=\"wp-image-17318\" srcset=\"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2021\/08\/1-4.png 529w, https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2021\/08\/1-4-300x202.png 300w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure 2: Sagacious <\/strong>SCALE<strong>\u2122 observations to drive effective collaborations<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p>However, that\u2019s not it. The image above shows that there are 7-8 companies that have a high execution score. So which one will be the best match for Facebook? To answer this question, Sagacious IP uses synergy analysis, which rates certain execution parameters to arrive at the right choice of partner. These parameters include product maturity, product durability, vision alignment and geographical presence. Facebook can decide which of these aspects it is looking for in a collaborative partner, and choose the one that has the highest synergy with it depending on the ratings assigned to those selected parameters.<\/p>\n\n\n\n<p>Therefore, this tool offers comprehensive observations based on market and patent analytics to any entity wishing to test waters before entering into collaboration with a company. However, its uses are not limited to collaborations. It can be used by organizations for strategic planning to: decide their future roadmap, identify buyers for its patents and other monetization opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Patent analysis is a useful technique todraw an overview of competitors\u2019 strengths, weaknesses and most importantly business strategy. Sagacious SCALE\u2122 helps businesses to leverage patent information to observe these aspects and make critical business decisions based on them. In terms of decisions pertaining to acquisition and mergers, patent information helps in narrowing down the choices of the companies and technologies to consider.&nbsp;<\/p>\n\n\n\n<p>Sagacious IP offers <a href=\"https:\/\/sagaciousresearch.com\/patent-landscape-analysis-search-report\/?gclid=EAIaIQobChMIobztj8Td8QIVCxBgCh0wcwAzEAAYASAAEgKzwfD_BwE\">patent landscape analysis<\/a> enabling businesses to understand evolving industries. Our in-depth overview and analysis of patent information, combined with market data, helps organizations to identify M&amp;A possibilities and threats in their technology domain. To watch a webinar on the subject, click <a href=\"https:\/\/sagaciousresearch.com\/blog\/sagacious-scale\/\">here<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nitin Sharma (Engineering Searching) and The Editorial Team<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Having_Queries_Contact_Us_Now\"><\/span>Having Queries? Contact Us Now!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_203_1'>Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_203_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_203_12\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_203_12'>First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_12' 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id='input_203_17' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' >Please Select Country<\/option><option value='United States' >United States<\/option><option value='Canada' >Canada<\/option><option value='United Kingdom' >United Kingdom<\/option><option value='China' >China<\/option><option value='India' >India<\/option><option value='North Korea' >North Korea<\/option><option value='South korea' >South korea<\/option><option value='United Arab Emirates' >United Arab Emirates<\/option><option value='Afghanistan' >Afghanistan<\/option><option value='Albania' >Albania<\/option><option value='Algeria' >Algeria<\/option><option value='Andorra' >Andorra<\/option><option value='Angola' >Angola<\/option><option value='Antigua and Barbuda' >Antigua and Barbuda<\/option><option value='Argentina' >Argentina<\/option><option value='Armenia' >Armenia<\/option><option value='Australia' >Australia<\/option><option value='Austria' >Austria<\/option><option value='Azerbaijan' >Azerbaijan<\/option><option value='The Bahamas' >The Bahamas<\/option><option value='Bahrain' >Bahrain<\/option><option value='Bangladesh' >Bangladesh<\/option><option value='Barbados' >Barbados<\/option><option value='Belarus' >Belarus<\/option><option value='Belgium' >Belgium<\/option><option value='Belize' >Belize<\/option><option value='Benin' >Benin<\/option><option value='Bhutan' >Bhutan<\/option><option value='Bolivia' >Bolivia<\/option><option value='Bosnia and Herzegovina' >Bosnia and Herzegovina<\/option><option value='Botswana' >Botswana<\/option><option value='Brazil' >Brazil<\/option><option value='Brunei' >Brunei<\/option><option value='Bulgaria' >Bulgaria<\/option><option value='Burkina Faso' >Burkina Faso<\/option><option value='Burundi' >Burundi<\/option><option value='Cabo Verde' >Cabo Verde<\/option><option value='Cambodia' >Cambodia<\/option><option value='Cameroon' >Cameroon<\/option><option value='Central African Republic' >Central African Republic<\/option><option value='Chad' >Chad<\/option><option value='Chile' >Chile<\/option><option value='Colombia' >Colombia<\/option><option value='Comoros' >Comoros<\/option><option value='Congo' >Congo<\/option><option value='Costa Rica' >Costa Rica<\/option><option value='C\u00f4te d\u2019Ivoire' >C\u00f4te d\u2019Ivoire<\/option><option value='Croatia' >Croatia<\/option><option value='Cuba' >Cuba<\/option><option value='Cyprus' >Cyprus<\/option><option value='Czech Republic' >Czech Republic<\/option><option value='Denmark' >Denmark<\/option><option value='Djibouti' >Djibouti<\/option><option value='Dominica' >Dominica<\/option><option value='Dominican Republic' >Dominican Republic<\/option><option value='East Timor (Timor-Leste)' >East Timor (Timor-Leste)<\/option><option value='Ecuador' >Ecuador<\/option><option value='Egypt' >Egypt<\/option><option value='El Salvador' >El Salvador<\/option><option value='Equatorial Guinea' >Equatorial Guinea<\/option><option value='Eritrea' >Eritrea<\/option><option value='Estonia' >Estonia<\/option><option value='Eswatini' >Eswatini<\/option><option value='Ethiopia' >Ethiopia<\/option><option value='Fiji' >Fiji<\/option><option value='Finland' >Finland<\/option><option value='France' >France<\/option><option value='Gabon' >Gabon<\/option><option value='The Gambia' >The Gambia<\/option><option value='Georgia' >Georgia<\/option><option value='Germany' >Germany<\/option><option value='Ghana' >Ghana<\/option><option value='Greece' >Greece<\/option><option value='Grenada' >Grenada<\/option><option value='Guatemala' >Guatemala<\/option><option value='Guinea' >Guinea<\/option><option value='Guinea-Bissau' >Guinea-Bissau<\/option><option value='Guyana' >Guyana<\/option><option value='Haiti' >Haiti<\/option><option value='Honduras' >Honduras<\/option><option value='Hungary' >Hungary<\/option><option value='Iceland' >Iceland<\/option><option value='Indonesia' >Indonesia<\/option><option value='Iran' >Iran<\/option><option value='Iraq' >Iraq<\/option><option value='Ireland' >Ireland<\/option><option value='Israel' >Israel<\/option><option value='Italy' >Italy<\/option><option value='Jamaica' >Jamaica<\/option><option value='Japan' >Japan<\/option><option value='Jordan' >Jordan<\/option><option value='Kazakhstan' >Kazakhstan<\/option><option value='Kenya' >Kenya<\/option><option value='Kiribati' >Kiribati<\/option><option value='Kosovo' >Kosovo<\/option><option value='Kuwait' >Kuwait<\/option><option value='Kyrgyzstan' >Kyrgyzstan<\/option><option value='Laos' >Laos<\/option><option value='Latvia' >Latvia<\/option><option value='Lebanon' >Lebanon<\/option><option value='Lesotho' >Lesotho<\/option><option value='Liberia' >Liberia<\/option><option value='Libya' >Libya<\/option><option value='Liechtenstein' >Liechtenstein<\/option><option value='Lithuania' >Lithuania<\/option><option value='Luxembourg' >Luxembourg<\/option><option value='Madagascar' >Madagascar<\/option><option value='Malawi' >Malawi<\/option><option value='Malaysia' >Malaysia<\/option><option value='Maldives' >Maldives<\/option><option value='Mali' >Mali<\/option><option value='Malta' >Malta<\/option><option value='Marshall Islands' >Marshall Islands<\/option><option value='Mauritania' >Mauritania<\/option><option value='Mauritius' >Mauritius<\/option><option value='Mexico' >Mexico<\/option><option value='Micronesia' >Micronesia<\/option><option value='Moldova' >Moldova<\/option><option value='Monaco' >Monaco<\/option><option value='Mongolia' >Mongolia<\/option><option value='Montenegro' >Montenegro<\/option><option value='Morocco' >Morocco<\/option><option value='Mozambique' >Mozambique<\/option><option value='Myanmar (Burma)' >Myanmar (Burma)<\/option><option value='Namibia' >Namibia<\/option><option value='Nauru' >Nauru<\/option><option value='Nepal' >Nepal<\/option><option value='Netherlands' >Netherlands<\/option><option value='New Zealand' >New 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