{"id":21086,"date":"2021-12-22T01:22:00","date_gmt":"2021-12-22T01:22:00","guid":{"rendered":"https:\/\/sagaciousresearch.com\/blog\/?p=21086"},"modified":"2023-04-04T11:59:38","modified_gmt":"2023-04-04T11:59:38","slug":"using-technology-landscape-analysis-for-tech-credentialing","status":"publish","type":"post","link":"https:\/\/sagaciousresearch.com\/blog\/using-technology-landscape-analysis-for-tech-credentialing","title":{"rendered":"Using Technology Landscape Analysis For Tech Credentialing"},"content":{"rendered":"\n<p>Conducting a comprehensive analysis, such as a Technology Landscape Analysis, before entering a market ensures success to the greatest extent possible. The key insights derived from such an analysis supports sound decision making. It sheds light on the crucial elements, such as the current market scenario, level of competition, market standing of the organisation, the latest methods, techniques, and much more.<br><br>Our latest case study talks about one such instance when our Landscape Search service helped a client in attaining the desired understanding of the market and reach a conclusive decision in enhancing their product.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d763686f03b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d763686f03b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaciousresearch.com\/blog\/using-technology-landscape-analysis-for-tech-credentialing\/#Testing_the_waters\" >Testing the waters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaciousresearch.com\/blog\/using-technology-landscape-analysis-for-tech-credentialing\/#Taking_up_the_mammoth_task\" >Taking up the mammoth task<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sagaciousresearch.com\/blog\/using-technology-landscape-analysis-for-tech-credentialing\/#The_Solution\" >The Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sagaciousresearch.com\/blog\/using-technology-landscape-analysis-for-tech-credentialing\/#The_Result\" >The Result<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sagaciousresearch.com\/blog\/using-technology-landscape-analysis-for-tech-credentialing\/#Nudging_the_right_decisions\" >Nudging the right decisions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sagaciousresearch.com\/blog\/using-technology-landscape-analysis-for-tech-credentialing\/#Having_Queries_Contact_Us_Now\" >Having Queries? Contact Us Now!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testing_the_waters\"><\/span>Testing the waters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A Fortune 500 company with a strong presence in consumer segments, such as: Hair, Skin, Personal Care, Grooming, Home Care, etc. recently approached us.<br><br>They wanted to conduct a market analysis to discover how their global competitors credentialed their technology and, also, to understand the technical advancement of their products. Moreover, they also wanted to know how the protected IP is conveyed to the consumers in the simplest language to expand the market base.<\/p>\n\n\n\n<p>And lastly, they were also interested in determining how competitors communicate the differentiating factors of their product from others based on the technology.<br><br>This exercise involved studying the existing level of IP, but the main focus was on evaluating the market presence of the technology.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Taking_up_the_mammoth_task\"><\/span>Taking up the mammoth task<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The client shared a compilation of around 20 competitors across eight segments in four South Asian markets. The scope of the project was massive. There were multiple products under each segment, numerous segments under each brand, and various brands under each competitor.<\/p>\n\n\n\n<p>And all these components were to be studied for their IP, presence in scientific literature, technology presence on social media, e-commerce, press release and blogs across markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Solution\"><\/span>The Solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We began by developing detailed taxonomy in order to keep things sorted and clear. The taxonomy covered all the competitors and emerged as shown in Figure 1 below:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"540\" height=\"378\" src=\"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2021\/12\/1-4.png\" alt=\"\" class=\"wp-image-21094\" srcset=\"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2021\/12\/1-4.png 540w, https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2021\/12\/1-4-300x210.png 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure 1: Taxonomy to sort and cover all elements systematically<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Moreover, the indicative features were highlighted with supporting information like product claims and case studies.<\/p>\n\n\n\n<p>Hence, the overall project covered a vast landscape across various technological segments. Also, due to vastness of the analysis, the graphical trends were quite diverse.<\/p>\n\n\n\n<p>Consequently, from the insights the following information was obtained (Figure 2):<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"527\" height=\"240\" src=\"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2021\/12\/1-3.png\" alt=\"\" class=\"wp-image-21092\" srcset=\"https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2021\/12\/1-3.png 527w, https:\/\/sagaciousresearch.com\/blog\/wp-content\/uploads\/2021\/12\/1-3-300x137.png 300w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure 2: Insights gathered through extensive research<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>We were able to identify the top competitors in each segment and market.<\/li>\n\n\n\n<li>We highlighted the most credentialed technological segment with which the consumers communicated the most.<\/li>\n\n\n\n<li>We spotted competitors credentialing their technology through patents and trademarks.<\/li>\n\n\n\n<li>We located the markets with the maximum IP of the credentialed products.<\/li>\n\n\n\n<li>We were also able to find the most popular social media and e-commerce platforms among companies to credential their technologies and to make consumers understand the differentiating product elements.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Result\"><\/span>The Result<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The project was interesting to analyse, given the trends that kept on unfolding at various stages throughout the process.<br><br>The client was able to receive bite-sized yet highly impactful information, compiled into technology landscape and graphical deliverables, which they could use to understand upcoming competition and align with their strategy accordingly.<br><br>The client was satisfied with the results as Sagacious IP assisted them in enhancing their decision-making process and make it more defined and targeted. The research covered aspects that were highly crucial \u2013 expansive enough for the desired depth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nudging_the_right_decisions\"><\/span>Nudging the right decisions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Taking sound decisions are indispensable to achieve organisational goals. And when an extensive research with great depth backs your decisions, you become unstoppable. At Sagacious IP, helping our clients to achieve their goals is our top-most priority. Learn more about our <a href=\"https:\/\/sagaciousresearch.com\/patent-landscape-analysis-search-report\">Landscape Analysis<\/a> service through which we can help you in achieving your goals.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Devika Saini (Life Sciences) and the Editorial Team<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Having_Queries_Contact_Us_Now\"><\/span>Having Queries? Contact Us Now!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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id='input_203_17' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' >Please Select Country<\/option><option value='United States' >United States<\/option><option value='Canada' >Canada<\/option><option value='United Kingdom' >United Kingdom<\/option><option value='China' >China<\/option><option value='India' >India<\/option><option value='North Korea' >North Korea<\/option><option value='South korea' >South korea<\/option><option value='United Arab Emirates' >United Arab Emirates<\/option><option value='Afghanistan' >Afghanistan<\/option><option value='Albania' >Albania<\/option><option value='Algeria' >Algeria<\/option><option value='Andorra' >Andorra<\/option><option value='Angola' >Angola<\/option><option value='Antigua and Barbuda' >Antigua and Barbuda<\/option><option value='Argentina' >Argentina<\/option><option value='Armenia' >Armenia<\/option><option value='Australia' >Australia<\/option><option value='Austria' >Austria<\/option><option value='Azerbaijan' >Azerbaijan<\/option><option value='The Bahamas' >The Bahamas<\/option><option value='Bahrain' >Bahrain<\/option><option value='Bangladesh' >Bangladesh<\/option><option value='Barbados' >Barbados<\/option><option value='Belarus' >Belarus<\/option><option value='Belgium' >Belgium<\/option><option value='Belize' >Belize<\/option><option value='Benin' >Benin<\/option><option value='Bhutan' >Bhutan<\/option><option value='Bolivia' >Bolivia<\/option><option value='Bosnia and Herzegovina' >Bosnia and Herzegovina<\/option><option value='Botswana' >Botswana<\/option><option value='Brazil' >Brazil<\/option><option value='Brunei' >Brunei<\/option><option value='Bulgaria' >Bulgaria<\/option><option value='Burkina Faso' >Burkina Faso<\/option><option value='Burundi' >Burundi<\/option><option value='Cabo Verde' >Cabo Verde<\/option><option value='Cambodia' >Cambodia<\/option><option value='Cameroon' >Cameroon<\/option><option value='Central African Republic' >Central African Republic<\/option><option value='Chad' >Chad<\/option><option value='Chile' >Chile<\/option><option value='Colombia' >Colombia<\/option><option value='Comoros' >Comoros<\/option><option value='Congo' >Congo<\/option><option value='Costa Rica' >Costa Rica<\/option><option value='C\u00f4te d\u2019Ivoire' >C\u00f4te d\u2019Ivoire<\/option><option value='Croatia' >Croatia<\/option><option value='Cuba' >Cuba<\/option><option value='Cyprus' >Cyprus<\/option><option value='Czech Republic' >Czech Republic<\/option><option value='Denmark' >Denmark<\/option><option value='Djibouti' >Djibouti<\/option><option value='Dominica' >Dominica<\/option><option value='Dominican Republic' >Dominican Republic<\/option><option value='East Timor (Timor-Leste)' >East Timor (Timor-Leste)<\/option><option value='Ecuador' >Ecuador<\/option><option value='Egypt' >Egypt<\/option><option value='El Salvador' >El Salvador<\/option><option value='Equatorial Guinea' >Equatorial Guinea<\/option><option value='Eritrea' >Eritrea<\/option><option value='Estonia' >Estonia<\/option><option value='Eswatini' >Eswatini<\/option><option value='Ethiopia' >Ethiopia<\/option><option value='Fiji' >Fiji<\/option><option value='Finland' >Finland<\/option><option value='France' >France<\/option><option value='Gabon' >Gabon<\/option><option value='The Gambia' >The Gambia<\/option><option value='Georgia' >Georgia<\/option><option value='Germany' >Germany<\/option><option value='Ghana' >Ghana<\/option><option value='Greece' >Greece<\/option><option value='Grenada' >Grenada<\/option><option value='Guatemala' >Guatemala<\/option><option value='Guinea' >Guinea<\/option><option value='Guinea-Bissau' >Guinea-Bissau<\/option><option value='Guyana' >Guyana<\/option><option value='Haiti' >Haiti<\/option><option value='Honduras' >Honduras<\/option><option value='Hungary' >Hungary<\/option><option value='Iceland' >Iceland<\/option><option value='Indonesia' >Indonesia<\/option><option value='Iran' >Iran<\/option><option value='Iraq' >Iraq<\/option><option value='Ireland' >Ireland<\/option><option value='Israel' >Israel<\/option><option value='Italy' >Italy<\/option><option value='Jamaica' >Jamaica<\/option><option value='Japan' >Japan<\/option><option value='Jordan' >Jordan<\/option><option value='Kazakhstan' >Kazakhstan<\/option><option value='Kenya' >Kenya<\/option><option value='Kiribati' >Kiribati<\/option><option value='Kosovo' >Kosovo<\/option><option value='Kuwait' >Kuwait<\/option><option value='Kyrgyzstan' >Kyrgyzstan<\/option><option value='Laos' >Laos<\/option><option value='Latvia' >Latvia<\/option><option value='Lebanon' >Lebanon<\/option><option value='Lesotho' >Lesotho<\/option><option value='Liberia' >Liberia<\/option><option value='Libya' >Libya<\/option><option value='Liechtenstein' >Liechtenstein<\/option><option value='Lithuania' >Lithuania<\/option><option value='Luxembourg' >Luxembourg<\/option><option value='Madagascar' >Madagascar<\/option><option value='Malawi' >Malawi<\/option><option value='Malaysia' >Malaysia<\/option><option value='Maldives' >Maldives<\/option><option value='Mali' >Mali<\/option><option value='Malta' >Malta<\/option><option value='Marshall Islands' >Marshall Islands<\/option><option value='Mauritania' >Mauritania<\/option><option value='Mauritius' >Mauritius<\/option><option value='Mexico' >Mexico<\/option><option value='Micronesia' >Micronesia<\/option><option value='Moldova' >Moldova<\/option><option value='Monaco' >Monaco<\/option><option value='Mongolia' >Mongolia<\/option><option value='Montenegro' >Montenegro<\/option><option value='Morocco' >Morocco<\/option><option value='Mozambique' >Mozambique<\/option><option value='Myanmar (Burma)' >Myanmar (Burma)<\/option><option value='Namibia' >Namibia<\/option><option value='Nauru' >Nauru<\/option><option value='Nepal' >Nepal<\/option><option value='Netherlands' >Netherlands<\/option><option value='New Zealand' >New Zealand<\/option><option value='Nicaragua' >Nicaragua<\/option><option value='Niger' >Niger<\/option><option value='Nigeria' >Nigeria<\/option><option value='North Macedonia' >North Macedonia<\/option><option value='Norway' >Norway<\/option><option value='Oman' >Oman<\/option><option value='Pakistan' >Pakistan<\/option><option value='Palau' >Palau<\/option><option value='Panama' >Panama<\/option><option value='Papua New Guinea' >Papua New Guinea<\/option><option value='Paraguay' >Paraguay<\/option><option value='Peru' >Peru<\/option><option value='Philippines' >Philippines<\/option><option value='Poland' >Poland<\/option><option value='Portugal' >Portugal<\/option><option value='Qatar' >Qatar<\/option><option value='Romania' >Romania<\/option><option value='Russia' >Russia<\/option><option value='Rwanda' >Rwanda<\/option><option value='Saint Kitts and Nevis' >Saint Kitts and Nevis<\/option><option value='Saint Lucia' >Saint Lucia<\/option><option value='Saint Vincent and the Grenadines' >Saint Vincent and the Grenadines<\/option><option value='Samoa' >Samoa<\/option><option value='San Marino' >San Marino<\/option><option value='Sao Tome and Principe' >Sao Tome and Principe<\/option><option value='Saudi Arabia' >Saudi Arabia<\/option><option value='Senegal' >Senegal<\/option><option value='Serbia' >Serbia<\/option><option value='Seychelles' >Seychelles<\/option><option value='Sierra Leone' >Sierra Leone<\/option><option value='Singapore' >Singapore<\/option><option value='Slovakia' >Slovakia<\/option><option value='Slovenia' >Slovenia<\/option><option value='Solomon Islands' >Solomon Islands<\/option><option value='Somalia' >Somalia<\/option><option value='South Africa' >South Africa<\/option><option value='Spain' >Spain<\/option><option value='Sri Lanka' >Sri Lanka<\/option><option value='Sudan' >Sudan<\/option><option value='South Sudan' >South Sudan<\/option><option value='Suriname' >Suriname<\/option><option value='Sweden' >Sweden<\/option><option value='Switzerland' >Switzerland<\/option><option value='Syria' >Syria<\/option><option value='Taiwan' >Taiwan<\/option><option value='Tajikistan' >Tajikistan<\/option><option value='Tanzania' >Tanzania<\/option><option value='Thailand' >Thailand<\/option><option value='Togo' >Togo<\/option><option value='Tonga' >Tonga<\/option><option value='Trinidad and Tobago' >Trinidad and Tobago<\/option><option value='Tunisia' >Tunisia<\/option><option value='Turkey' >Turkey<\/option><option value='Turkmenistan' >Turkmenistan<\/option><option value='Tuvalu' >Tuvalu<\/option><option value='Uganda' >Uganda<\/option><option value='Ukraine' >Ukraine<\/option><option value='Uruguay' >Uruguay<\/option><option value='Uzbekistan' >Uzbekistan<\/option><option value='Vanuatu' >Vanuatu<\/option><option value='Vatican City' >Vatican City<\/option><option value='Venezuela' >Venezuela<\/option><option value='Vietnam' >Vietnam<\/option><option value='Yemen' >Yemen<\/option><option value='Zambia' 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