{"id":23589,"date":"2021-01-14T09:42:00","date_gmt":"2021-01-14T09:42:00","guid":{"rendered":"https:\/\/sagaciousresearch.com\/blog\/?p=23589"},"modified":"2026-02-18T09:20:27","modified_gmt":"2026-02-18T09:20:27","slug":"forbes-why-you-need-an-intellectual-property-strategy-before-filing-an-ipo","status":"publish","type":"post","link":"https:\/\/sagaciousresearch.com\/blog\/forbes-why-you-need-an-intellectual-property-strategy-before-filing-an-ipo","title":{"rendered":"Forbes &#8211; Why You Need An Intellectual Property Strategy Before Filing An IPO"},"content":{"rendered":"\n<p><em>Anant Kataria, CEO &amp; Co-Founder @&nbsp;<\/em><a href=\"https:\/\/sagaciousresearch.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Sagacious IP<\/em><\/a><em>. Ensuring Sagacious&#8217; clients&#8217; success with excellent IP support by a global 300-member team.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/5ffefd5221d1541be778da20\/Business-meeting---celebrating-good-stock-exchange-transaction-and-successful-IPO\/960x0.jpg?format=jpg&amp;width=960\" alt=\"Business meeting - celebrating good stock exchange transaction and successful IPO\" style=\"width:465px;height:310px\"\/><\/figure>\n\n\n\n<p>An initial public offering is a corporation&#8217;s first sale of stock to the public. It generally means a substantial inflow of cash into the company, multi-fold escalation of the stock\u2019s value and an equivalent increase in the scrutiny of events associated with the company by the government and public.<\/p>\n\n\n\n<p>However, events from the past two decades have shown me it is crucial to have a strong intellectual property strategy in place before going all out with your IPO plan.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e38d0aae359\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e38d0aae359\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaciousresearch.com\/blog\/forbes-why-you-need-an-intellectual-property-strategy-before-filing-an-ipo\/#The_Role_Of_IP_And_Intangibles_In_Company_Valuation\" >The Role Of IP And Intangibles In Company Valuation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaciousresearch.com\/blog\/forbes-why-you-need-an-intellectual-property-strategy-before-filing-an-ipo\/#Retaining_%E2%80%98Unicorn_Status_Post-IPO\" >Retaining &#8216;Unicorn&#8217; Status Post-IPO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sagaciousresearch.com\/blog\/forbes-why-you-need-an-intellectual-property-strategy-before-filing-an-ipo\/#Gauging_Your_Position_In_The_IP_Awareness_Journey\" >Gauging Your Position In The IP Awareness Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sagaciousresearch.com\/blog\/forbes-why-you-need-an-intellectual-property-strategy-before-filing-an-ipo\/#The_Next_Steps\" >The Next Steps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sagaciousresearch.com\/blog\/forbes-why-you-need-an-intellectual-property-strategy-before-filing-an-ipo\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Role_Of_IP_And_Intangibles_In_Company_Valuation\"><\/span>The Role Of IP And Intangibles In Company Valuation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you look at the S&amp;P 500 \u2014 which includes companies such as Amazon, Google and Apple \u2014 intangible assets are &#8220;<a href=\"https:\/\/www.visualcapitalist.com\/intangible-assets-driver-company-value\/\" target=\"_blank\" rel=\"noreferrer noopener\">crucial drivers<\/a>&#8221; of company value, according to&nbsp;<em>Visual Capitalist<\/em>. Although I believe all companies have creations that are worthy of becoming valuable intangible assets, only a few of them follow a systematic approach to capture such creations and convert them into legal valued assets.<\/p>\n\n\n\n<p>Private companies that intend to go public work hard on growing tangible aspects of the business to increase its value prior to an IPO. It is also important for them to start building their intangible assets and enhance the value of their company further.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Retaining_%E2%80%98Unicorn_Status_Post-IPO\"><\/span>Retaining &#8216;Unicorn&#8217; Status Post-IPO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When a company is a unicorn \u2014 a term that refers to a private company with a valuation&nbsp;exceeding $1 billion&nbsp;\u2014 and pursues an IPO, it would not want to lose its unicorn status due to IP disputes. Several companies have borne the brunt of a lack of an IP strategy at this stage. Consequently, at the most crucial time of growth \u2014 i.e., tapping into the public market for additional funding \u2014 they ended up paying significant penalties.<\/p>\n\n\n\n<p>In the past, some big companies have paid hefty bills because they, from my perspective, failed to realize the importance of IP. However, a few tech unicorns have shown me how implementing an effective IP strategy before an IPO filing can save them from legal hassles.<\/p>\n\n\n\n<p>For instance, shortly before Facebook&#8217;s IPO, the company paid\u00a0$550 million\u00a0to Microsoft to buy hundreds of AOL patents, according to\u00a0<em>Reuters<\/em>. Additionally, Uber hired a team to\u00a0<a href=\"https:\/\/medium.com\/@UberPubPolicy\/announcing-ubers-new-patent-purchase-program-up3-f780c4c28aa7\" target=\"_blank\" rel=\"noreferrer noopener\">put together an IP strategy<\/a>\u00a0and create a fortified position. The company went public with a $45 share and\u00a0<a href=\"https:\/\/techcrunch.com\/2019\/05\/09\/uber-reportedly-prices-ipo-at-45-per-share\/\" target=\"_blank\" rel=\"noreferrer noopener\">raised more than $8 billion<\/a>. Dropbox was even more interesting to me. Before its IPO filing, it entered into numerous deals and\u00a0<a href=\"https:\/\/www.crunchbase.com\/search\/acquisitions\/field\/organizations\/num_acquisitions\/dropbox\" target=\"_blank\" rel=\"noreferrer noopener\">amassed IP<\/a>, and later, it went public with a $21 share and\u00a0<a href=\"https:\/\/www.cnbc.com\/2018\/03\/22\/dropbox-will-price-ipo-at-21-per-share-source-says.html\" target=\"_blank\" rel=\"noreferrer noopener\">raised $756 million<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gauging_Your_Position_In_The_IP_Awareness_Journey\"><\/span>Gauging Your Position In The IP Awareness Journey<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So far, we have established the importance of IP in the value creation process. Now, let us discuss how you can assess your IP position. Consider which stage you&#8217;re in:<\/p>\n\n\n\n<p><strong>\u2022 Stage 1 (germination):&nbsp;<\/strong>This is&nbsp;the first stage in an IP awareness journey wherein companies are aware of the IP concepts. They do not have an IP strategy in place yet. However, they are considering ways to devise one.<\/p>\n\n\n\n<p><strong>\u2022 Stage 2 (growth):<\/strong>&nbsp;This is the intermediate stage wherein companies have a fair idea about the importance of IP. They have identified creations and built IP assets, but the mode of identification and management is still ad-hoc.<\/p>\n\n\n\n<p><strong>\u2022 Stage 3 (maturity):<\/strong>&nbsp;This is the final stage wherein companies have a working process of identification of creations. They are actively protecting and managing the creations while benchmarking their existing strategy with the world\u2019s best strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Next_Steps\"><\/span>The Next Steps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Regardless of which phase your company is in of the IP awareness journey, it is critical to evaluate and refine your strategy. Outlined below are the components to do so:<\/p>\n\n\n\n<p><strong>\u2022 Conduct an internal IP audit:&nbsp;<\/strong>Within a company, IP is generated by its employees and operations. An audit of employee agreements, invention\/creation capture process, inventorship attribution process, invention ownership agreements, trade secret protection, etc. ensures that the company\u2019s creations are protected from theft or unnecessary legal issues.<\/p>\n\n\n\n<p><strong>\u2022 Conduct an external IP audit:&nbsp;<\/strong>An audit of agreements with suppliers, collaborators, distributors and\/or other partners of the business can help identify any loopholes that might lead to loss of ownership of your inventions and creations. Based on the results of the audit, proper processes, agreements and infrastructure can be put in place.<\/p>\n\n\n\n<p><strong>\u2022 Launch an innovation capture program:&nbsp;<\/strong>If you do not have an innovation capture program, you must launch one depending on your short- and long-term strategic goals. In addition to helping capture innovations, such a program also helps to create the foundation of an innovation culture in the organization, which can contribute to the long-term success of your company.<\/p>\n\n\n\n<p><strong>\u2022 Get the C-suite\u2019s buy-in:&nbsp;<\/strong>Setting up an effective innovation capture program or an IP governance council requires the C-suite\u2019s agreement and commitment. This is crucial to put plans into action and track progress against set goals and objectives.<\/p>\n\n\n\n<p><strong>\u2022 Develop a plan for risk assessment and mitigation:&nbsp;<\/strong>An IP strategy is incomplete without a robust plan for the identification of IP risks. Along the IP journey, companies are faced with numerous IP risks, making it crucial to evaluate and define measures to mitigate them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When enterprises start preparing for an IPO, not all of them consider IP as a priority. However, in this knowledge-based economy, I believe it is essential to accumulate IP assets and develop an IP strategy as soon as possible. This is because the sooner you start, the better prepared you will be for your impending IPO filing.<\/p>\n\n\n\n<p>Originally published on: <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2021\/01\/14\/why-you-need-an-intellectual-property-strategy-before-filing-an-ipo\/?sh=360d6eae21c9\">https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2021\/01\/14\/why-you-need-an-intellectual-property-strategy-before-filing-an-ipo\/?sh=360d6eae21c9<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anant Kataria, CEO &amp; Co-Founder @&nbsp;Sagacious IP. Ensuring Sagacious&#8217; clients&#8217; success with excellent IP support by a global 300-member team. An initial public offering is a corporation&#8217;s first sale of stock to the public.&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":23590,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"coauthors":[983],"class_list":["post-23589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-spotlights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forbes - Why You Need An Intellectual Property Strategy Before Filing An IPO - Sagacious IP<\/title>\n<meta name=\"description\" content=\"An initial public offering is a corporation&#039;s first sale of stock to the public. 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