{"id":25188,"date":"2022-08-22T11:07:00","date_gmt":"2022-08-22T11:07:00","guid":{"rendered":"https:\/\/sagaciousresearch.com\/blog\/?p=25188"},"modified":"2023-03-28T12:16:49","modified_gmt":"2023-03-28T12:16:49","slug":"aligning-comparative-advertising-strategy-to-avoid-trademark-infringement","status":"publish","type":"post","link":"https:\/\/sagaciousresearch.com\/blog\/aligning-comparative-advertising-strategy-to-avoid-trademark-infringement","title":{"rendered":"Aligning Comparative Advertising Strategy to Avoid Trademark Infringement"},"content":{"rendered":"\n
Consumer behavior is often influenced by the use of comparative advertising. It works by comparing the features of the advertiser\u2019s product or service with those of a competitor. While the Indian legislation is silent on its definition, the UK law describes comparative advertising as any ad that \u201cexplicitly or by implication, identifies a competitor or goods or services offered by a competitor.\u201d This allows an honest comparison of product features with those of a competitor. However, it also opens doors to potential trademark infringement.<\/p>\n\n\n\n
Comparative advertising is a marketing strategy that is followed by businesses the world over. Its usage, though, needs careful deliberation so as not to lead to any trademark-related infringement or product disparagement. In this article, we will explore the concept of comparative advertising, trademark infringement in comparative advertising, case study example, Indian laws on comparative advertising, etc.<\/p>\n\n\n\n