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A Trademark search is a critical step before initiating the trademark application filing process. While some businesses may decide to perform trademark searches themselves to reduce costs, it is highly recommended to avail of...
Businesses have realized the immense significance of registering trademarks in preserving brand value and identity. This is evident from the rising number of trademark filings. However, not all trademark applications get approval from the...
Understanding and monitoring trademark trends is critical for companies to maintain a competitive edge. It can help optimize R&D efforts on new products and markets, keep track of competitor’s IP, and take the right...
Trademark is a crucial marketing tool to position your brand uniquely as it serves as a unique marker of identity. Hence, organizations are willing to spend considerable amount of time, money, and resources to...
A report from World Intellectual Property Office (WIPO) states that approximately 13.4 million trademark applications were filed worldwide in 2020. This is particularly of interest given the current pandemic situation and how it did not...
A trademark serves as a brand identifier for a product or service. It is used by companies with a unique product or service offering to ensure legal protection against imitation and potential revenue loss....
If you are running a product-based business, you are already aware of the criticality of protecting your products using registered trademarks. The first step towards obtaining such rights is by filing trademark applications with...
