Author: Maitrayee Sinha

The growth of businesses promoting their products online has skyrocketed in recent years. However, this surge has also led to a rise in intellectual property (IP) disputes. Companies using third-party trademarks as keywords in...

Research suggests that a great icon has the potential to boost app downloads by 560%. This affirms the need to create an aesthetically appealing app icon that conveys the brand’s story, aligns with the brand...