Patent Portfolio Monitoring: Know How to Effectively Use Monitoring for IP Commercialization and Monetization – Webinar
Patent portfolio monitoring:
Patents are usually the intangible assets of a company, but their commercialization is an important contributor towards corporate success. Since innovations are of immense significance in the attainment of a competitive edge today, their successful commercialization & monetization is of considerable interest for stakeholders and investors.
Thus, effective commercialization & monetization strategies become integral for successful use of any patent portfolio for a company.
Patent portfolio monitoring helps in creating these effective strategies by:
- Identifying potential infringers for your patent portfolio
- Monitoring these infringing products to determine next step:
-Whether to go the litigation route
-The potential infringers can be potential licensees
– Acquiring the products can also be an effective strategy
– Monitoring potential for technology transfer opportunities (specifically for universities)
- Watching the portfolio of players in the market to understand their R&D direction and identify potential for out-licensing/transfer of rights.
- Assessing the marketing activities of players to identify potential buyers.
- Surveilling the market to understand how to fine-tune these strategies:
- Market dynamics determine whether there is scope for commercialization of the technology
- Monitoring various marketing activities of competitors and other players in the market helps understand the right method of commercialization (whether the market is suitable for acquisition or collaborations)
Key-points to be covered in this webinar
- Different strategies employed for commercialization of patent portfolios and how monitoring strengthens the strategies.
- How does monitoring the market in a particular domain help identify potential infringers.
- Moreover, how does monitoring portfolios and market help identify potential collaborators and/or licensees.
- Lastly, how tracking commercialized patents/deals in a domain help you devise your own strategies
Harsha Agarwal, Assistant Manager LSC, Sagacious IP
Ram Tenneti, EVP, Sagacious IP