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Obviousness is perhaps the most challenging obstacle to overcome while substantiating the patentability of an invention. This is due to its ambiguous and subjective nature. Rejection of an application due to obviousness could be...
Innovation and technology enhancement are crucial towards navigating effectively in the market. However, it is also vital to communicate the underlying novelty of the innovation to the end consumer to establish the brand’s credibility....
Video technology has evolved significantly over the years, leading to an increase in demand for video content. The increased file size of videos often makes it difficult to ensure quality streaming at high speed....
Attention to health and related parameters has been a focal point in the current world scenario. Subsequently, the healthcare market has gained precedence and commanded strong market hold. While the healthy food movement has...
Over the years, the life sciences sector in India has grown significantly. The country’s substantial expertise in formulations, emphasis on developing manufacturing and regulatory capabilities, as well as an inventor-friendly patent regime are just...
Periodic evaluation of an organization’s patent portfolio is indispensable for better utilization of its resources. It results in higher returns on investment and a reduction in operational cost, so that the success graph of...
The design of a product remains one of the critical aspects in offering a unique identity. It is vital towards brand communication, which is why brands spend immensely in creating eye-catching designs to represent...
With rising competition in the business world, companies are constantly looking for ways to outcompete their adversaries and boost their businesses. While marketing and sales teams are crucial for driving business growth, the role...
A report from World Intellectual Property Office (WIPO) states that approximately 13.4 million trademark applications were filed worldwide in 2020. This is particularly of interest given the current pandemic situation and how it did not...
A trademark serves as a brand identifier for a product or service. It is used by companies with a unique product or service offering to ensure legal protection against imitation and potential revenue loss....
