Demand for plant-based products is booming and many consumers identify the sector as being ‘natural’, ‘healthy’ and ‘artisan’, new research reveals. “There is an apparent disconnect between the consumer understanding of natural products and the reality of the synthetic ingredients that are used to make many plant-based products.”

To read full article, visit: https://www.foodnavigator.com/Article/2020/12/162/Consumers-associate-plant-based-with-clean-label-There-is-a-disconnect-between-perception-and-reality