YourStory – From carving a niche in the footwear industry to building a cookie brand making Rs. 500 Cr revenue

A biologist by education, BITS Pilani graduate Tarun Kumar Bansal felt there was a lack of awareness on Intellectual Property (IP) among SMEs. Through his experience in the field of IP, research, and technology evaluation, he had seen senior executives reject learning about IP even before trying to understand its basics. 

“They felt IP rights are only intended for high-tech companies operating in dynamic fields of R&D, such as consumer electronics and telecommunications. They also thought IP is a legal subject, and not a business subject. Even legal departments didn’t understand its importance, and would care only when they received an infringement notice,” Tarun tells SMBStory in an exclusive interview.

Partnering with Anant Kataria, another IP, research, and development professional, Tarun set out to solve this problem. The two started Sagacious IP in 2008, and set up their first office in Gurugram. Through Sagacious IP, they started creating impact across the IP life-cycle, right from supporting IP strategy formulation, mitigating IP risks, and creating IP for commercialisation and monetisation. 

Now, with nine distinct service lines, Sagacious IP has become a prominent service provider in IP research and a partner for many global Fortune 500 companies as well as SMEs. It claims to serve more than 2,000 clients from over 60 countries with more than 12,500 projects.

Read the full story here.

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