Trademark is a vital asset of any company. It is an intangible property of an organization that helps protect its name, logo or other branding items. Broadly speaking, a trademark is a sign capable of discerning goods or services produced by one business from another. A trademark can be a word, phrase, symbol, design, insignia, picture, shape, logotype, colour or a combination of more than one of these. A growing number of countries are also accepting 3-Dimensional sign (shape of a product or packaging), olfactory sign (scent or smell), audible sign (sound), moving image, a hologram and text or texture of a product to be a mark. It is usually protected by a registration under the relevant trademark law.

Some of the more famous trademarks across the globe are Apple, Coca-Cola, McDonalds and Nike. The value of a trademark can reach billions of dollars in a modern economy. Hence, the decision group should never deliberate the cost associated with trademark registration as an expense. It is rather an investment that can reap dividends in the long run as the valuation of the trademark itself increases with the growth of an organization. However, one should exercise due diligence while selecting the befitting trademark for an organization. Wrong selection can lead to objection in registration resulting in loss of valuable resources (time, money and effort). Therefore, it is wise to outsource the task of trademark selection and registration to an expert.

The following guide will help you to understand the following points:

• Types of trademarks available
• How to select a distinctive trademark
• How to search for an existing trademark and similarities with it
• Process of getting a trademark registration
• How to respond to an objection raised by the trademark examiner
• The cost involved in applying for trademark and trademark valuation

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